1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help sites remember preferences, measure traffic, and — with your consent — support advertising and analytics.
2. Cookie Categories We Use
We classify cookies into three categories. You can accept or reject non-essential categories via our cookie banner.
- Essential — required for site functionality and consent storage (always active)
- Analytics — help us understand how visitors use our site (Google Analytics, GTM, Microsoft Clarity, Hotjar)
- Marketing — measure ad campaign effectiveness (Meta / Facebook Pixel, Google Ads tags via GTM)
3. Essential Cookies
These cannot be disabled because the site requires them to function and remember your consent choice.
- outercom_cookie_consent — stores your cookie preference (12 months)
- Session cookies for form security and basic navigation
4. Analytics Cookies
Loaded only if you accept Analytics cookies:
- Google Analytics 4 (_ga, _ga_*) — page views, session duration, anonymised IP
- Google Tag Manager — tag orchestration container
- Microsoft Clarity — heatmaps and session recordings
- Hotjar — user behaviour analytics (if enabled)
5. Marketing Cookies
Loaded only if you accept Marketing cookies:
- Meta Pixel (_fbp, _fbc) — ad conversion tracking
- Google Ads conversion tags (via GTM) — campaign attribution
- Future Google AdSense cookies (if advertising is enabled on the site)
6. Third-Party Services
Third-party providers may set their own cookies when their scripts load. We do not control third-party cookie behaviour. Refer to Google's, Meta's, and Microsoft's privacy policies for details.
7. Managing Your Preferences
On your first visit, a cookie banner lets you Accept All, Reject Non-Essential, or Manage Preferences by category.
You can change your choice at any time by clearing site data or clicking "Cookie Settings" in the website footer.
Rejecting analytics and marketing cookies does not affect your ability to use our site or contact us.
8. Browser Controls
You can also block cookies via your browser settings. Note that blocking all cookies may prevent the consent banner from remembering your choice.
9. Updates
We update this policy when we add or remove tracking tools. Check the Last updated date above.
10. Contact
Cookie questions: [email protected]
Registered office: OuterCom Web Services, 25C Ayesha Nagar, Near Gas Office, Sankarapuram, Kallakurichi - 606401, India.